(RaiseMoney.com)-Minneapolis-based Stratifund, which models itself as a modern day version of a traditional Wall Street “independent equity research firm” has become the first such firm to plant its flag on the crowdfunding beachhead and bring objective analysis to crowdfund deals. Led by a cadre of Wall Street-trained wonks and crowdfund industry thought-leaders, including company advisors who who helped frame the JOBS Act, Stratifund seeks to bring objectivity as well as analytic expertise to help individual investors across the nascent stage equity crowdfund ecosystem.
Much like contemporary independent research firms focused on listed equities, Stratifund offerings are available via an online portal that enables subscribers to receive what is otherwise private placement offering analysis for a monthly subscription rate of $9.99.
Alex Thaler, Stratifund co-founder and co-CEO, said his company will “bridge the gap” for everyday investors as they decide if they should purchase securities from an issuer raising capital online. The service is launching just as the interest in online investments is beginning to rise.
“We give each investment a rating based on our proprietary algorithm, and back it up with a user-friendly report that highlights key areas that influence a start-up’s position,” stated Thaler.
Stratifund states it does not take any remuneration from any of the companies it rates. The service will be monetized by a small subscription fee that allows individuals access to an unlimited number of reports alongside educational material. Stratifund does not take any funding from the start-up companies it rates, instead relying on nominal subscription fees from investors for unlimited access to deal reports and educational materials.
“Our business model allows us to stay completely independent and objective,” said Marc Snover, Stratifund co-CEO and co-Founder. “We pour an enormous amount of research into every deal report, and we think the pricing structure provides tremendous value to investors. We’re not investment advisors; our only goal is to publish independent research that provides as much information as possible in an approachable, convenient platform so everyday investors can make decisions with confidence.”
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